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Aruba (HPE)
Program update
High priorityVerified

Aruba (HPE): other (high severity)

Why this matters: Restructures the underlying partner profitability model, directly affecting how margins and incentives are earned.

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Summary

HPE is restructuring its FY26 partner profitability model to reward outcome-based solution delivery rather than transactional resale. The redesign aligns partner economics with AI services, virtualisation migrations, networking expansion, and specialised competencies tied to the Juniper acquisition.

What changed

  • FY26 partner profitability model redesigned around outcome-led delivery
  • Reduced emphasis on transactional resale economics
  • Increased focus on AI services as a margin driver
  • Virtualisation migration and networking expansion prioritised post-Juniper acquisition
  • Specialised competencies introduced as a profitability lever

VendorRadar's neutral summary. For the vendor's own wording, follow the source below.

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