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MDF change
High priorityVerified

ESET: mdf

Why this matters: Changes to MDF program structure directly affect partner funding and co-marketing economics.

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Summary

ESET updated its MDF program structure to emphasize digital-first execution, offering flexible co-marketing resources and guided support for AI-driven campaigns. The changes prioritize measurable engagement outcomes over traditional activity-based funding.

What changed

  • MDF program shifted toward digital-first campaign execution
  • Added flexible co-marketing resources for partners
  • Introduced guided support for AI-driven marketing campaigns
  • Emphasis placed on measurable engagement metrics
  • Update noted as of April 2026

VendorRadar's neutral summary. For the vendor's own wording, follow the source below.

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