Google Cloud: tier (high severity)
Why this matters: Tier restructuring changes qualification thresholds and partner standing, directly affecting benefits and economics.
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Google Cloud restructured its partner program from two tiers to three, adding a new top-level Diamond tier above the existing Select and Premier levels. The change took effect in Q1 2026, with Diamond placement limited to partners demonstrating top performance and customer outcomes.
What changed
- Partner tier structure expanded from two tiers to three.
- New Diamond tier introduced at the top of the hierarchy.
- Select and Premier tiers retained beneath Diamond.
- Diamond status gated by performance and customer outcome criteria.
- Restructure effective Q1 2026.
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