Launch of partner-owned pooled licensing and self-provisioning models for MSPs
Why this matters: Changes to licensing acquisition and allocation structures directly affect MSP cost models, cash flow, and margin management.
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Cato Networks launched two new go-to-market models for MSPs and service providers on July 9, 2026. The first is a partner-owned pooled licensing model that allows real-time license reallocation across customers. The second is a self-provisioning model enabling instant customer onboarding with no upfront commitment required.
What changed
- New partner-owned pooled licensing model introduced, allowing MSPs to reallocate licenses across customers in real time.
- New self-provisioning model launched, enabling MSPs to onboard customers instantly without upfront commitment.
- Both models are available to MSPs and service providers as of July 9, 2026.
- Partners gain greater flexibility in how they acquire, hold, and deploy Cato licensing capacity.
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