Partner Development Fund introduced as new incentive model replacing traditional MDF
Why this matters: Replaces the existing MDF structure entirely, directly altering how partners receive and deploy marketing and development funds.
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Palo Alto Networks introduced the Partner Development Fund (PDF) in February 2026, replacing the traditional MDF model. The new mechanism allows partners to reinvest earned rebates into training, certification, and co-marketing activities rather than receiving conventional MDF allocations.
What changed
- Traditional MDF model replaced by the new Partner Development Fund (PDF) as of February 2026.
- Partners can direct PDF funds toward training, certification, and co-marketing activities.
- Fund is tied to earned rebates rather than pre-allocated MDF budgets.
- Change applies across Palo Alto Networks' NextWave partner program.
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Read original announcementOpen Palo Alto Networks's VendorRadar profile