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VMware by Broadcom
Program update
High priorityVerified

VMware by Broadcom: other (high severity)

Why this matters: New qualification requirements directly affect partner eligibility and revenue potential within the program.

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Summary

VMware by Broadcom launched a restructured EMEA partner program on January 5, 2026. The new framework requires partners to prove they can transact VCF, invest in technical capability, and manage the full customer lifecycle.

What changed

  • EMEA partner program overhaul took effect January 5, 2026.
  • Partners must demonstrate ability to transact VMware Cloud Foundation (VCF).
  • Technical investment in VCF capabilities is now a participation requirement.
  • Partners must show customer lifecycle management competency.
  • Applies specifically to the EMEA region.

VendorRadar's neutral summary. For the vendor's own wording, follow the source below.

Read original announcementOpen VMware by Broadcom's VendorRadar profile

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